The majority of strategic “plans” fail (HBR) because they are actually a long list of ideas which lack focus, and a believable logic that they will compel desired customer behaviour.  Most plans under-invest in necessary capabilities and management systems to succeed.

A winning strategy is simple: it’s about your customers. It is a coherent and reinforcing set of choices with a clear focus, and is achievable with available resources. 

With more than 20 years crafting and implementing successful strategies across private, public, and social sector organizations, we use a proven strategic choice-making process (Playing to Win) to deliver clarity and action:

✅ Animate and align your board and leadership team through a facilitated strategy co-creation process that builds trust and collaboration.

🔍 Expose gaps between your goals and current results, surfacing new opportunities and unseen strategic options.

🧭 Develop and test a cohesive, easy-to-understand strategy to guide daily decisions and priorities — and equip your team with new tools and skills to adapt to future challenges.